Saltalk Story
Back in 2017, Mr. and Mrs. Ming moved to the Silicon Valley for 4 years. One day they were dining with their friends at a local Chinese restaurant, and after a dish of stir-fried pork reached the table Mrs. Ming started weeping. This dish reminded her a lot of her home meals. She was homesick.
The love Mr. Ming had for his family and his wife gave him an idea. To cure his wife’s homesickness, he wanted to build a platform that encourages excellent chefs, bakers and cooking enthusiasts, from everywhere in the world, to come and cook their most authentic meals for people away from their hometown.
Then one night, Mr. Ming came up with the name Saltalk in his dream. He sprang up and wrote it down on his phone.
Salt is essential for lives. It’s one of the basic human tastes and the most ubiquitous food seasoning. Food has brought us together. We enjoy sharing delightful food with our friends and family.
One bite, one delight and one story at a time.
WeBox Rebranding
Once upon a time in 2023, one of our investors, expressed his interest in backing our Series A+ funding round. However, a moment of revelation hit me when he asked a simple yet profound question: "What's the name of your company?" To my astonishment, even our shareholder struggled to recall our company name, a revelation that deeply shocked me.
Around the same time, a stream of feedback flowed in from numerous customers. The name 'Salt' conjured images of unhealthiness.
These sparked a pivotal decision — It was time for rebranding.
Embarking on this journey of transformation, we delved into a process of renaming. Our goal was clear: to find a name that resonated with our mission and values. After much deliberation and creative thought, the answer emerged as if it was meant to be — WeBox. This new name perfectly captured our essence: we deliver boxes filled with delight right to our customers.
And thus, a new chapter began for our company, now known as WeBox.